<div><br></div><div><div class="gmail_quote"><div dir="ltr" class="gmail_attr">Subject: Gen AI: How to capture value and mitigate risk<br><br></div><br><br>
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<div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="m_7429995274312446054wrap"> <tbody><tr> <td align="center" style="padding:0px 0px 0px 0px"><img src="http://images.harmony.epsilon.com/ContentHandler/images?id=92014dd0-ff8e-11eb-89c1-1f2ca2f6c9a5" alt="" width="640" height="auto" style="display:block;vertical-align:top" border="0" class="m_7429995274312446054wrap"></td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </td></tr></tbody></table></td></tr><tr><td align="center" style="font-size:14px"></td></tr><tr><td><table role="presentation" bgcolor="#FFFFFF" width="640" border="0" align="center" cellpadding="0" cellspacing="0" class="m_7429995274312446054wrap"><tbody><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr> <td> <table role="presentation" width="100%" border="0" cellspacing="0"> <tbody><tr> <td height="16" align="left" valign="top" bgcolor="#FFFFFF" style="line-height:0px;padding:0px"><img src="https://images.harmony.epsilon.com/ContentHandler/images?id=3f67ada7-a01e-4c02-ab71-8b46fd3106ae" height="16" style="display:block;height:16px" border="0" alt=""></td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </td></tr></tbody></table></td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr> <td> <table role="presentation" width="100%" border="0" cellspacing="0"> <tbody><tr> <td height="20" align="left" valign="top" bgcolor="#FFFFFF" style="line-height:0px;padding:0px"><img src="https://images.harmony.epsilon.com/ContentHandler/images?id=3f67ada7-a01e-4c02-ab71-8b46fd3106ae" height="20" style="display:block;height:20px" border="0" alt=""></td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </td></tr><tr><td><table role="presentation" bgcolor="#FFFFFF" width="640" border="0" align="center" cellpadding="0" cellspacing="0" class="m_7429995274312446054wrap"><tbody><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="m_7429995274312446054wrap"> <tbody><tr> <td align="left" style="padding:0px 20px 16px 20px" class="m_7429995274312446054pad20rl"> <h3 style="font-size:14px;line-height:120%;margin:0px;font-weight:normal;letter-spacing:0px;text-transform:none;color:#000000;font-family:Helvetica,Arial,sans-serif"><a style="color:#000000;text-decoration:none;font-weight:inherit" href="https://email.mckinsey.com/featured-insights/monthly-highlights?__hScId__=v70000018eb406faf4bad68e6e96638918&__hRlId__=fa97faecaacc4a5b0000021ef3a0bcce&__hDId__=fa97faec-aacc-4a5b-8274-3f984ece22cf&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-nsl-mip-mck&hlkid=26d26bec158c4887a212bb804945330a&hctky=15162182&hdpid=fa97faec-aacc-4a5b-8274-3f984ece22cf" rel="noopener" target="_blank"><span style="font-size:18px;line-height:120%"><strong>Monthly Highlights, April 2024</strong></span></a></h3> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </td></tr></tbody></table></td></tr><tr><td><table role="presentation" bgcolor="#FFFFFF" width="640" border="0" align="center" cellpadding="0" cellspacing="0" class="m_7429995274312446054wrap"><tbody><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" class="m_7429995274312446054wrap"> <tbody><tr> <td align="left" style="padding:0px 20px 16px 20px" class="m_7429995274312446054pad20rl"><p style="font-size:14px;line-height:150%;margin:0px;font-weight:normal;letter-spacing:0px;text-transform:none;color:#333333;font-family:Helvetica,Arial,sans-serif" class="m_7429995274312446054mobile_p1"><span style="font-size:14px;line-height:150%">McKinsey research has estimated that generative AI (gen AI) has the potential to add up to $4.4 trillion in economic value to the global economy. But companies are quickly realizing that capturing this value is harder than expected. There’s also a growing recognition that gen AI opportunities are accompanied by considerable risks. In this month’s first featured story, McKinsey senior partners <span style="text-decoration:underline;line-height:150%;color:rgb(34,81,255)"><a href="https://email.mckinsey.com/our-people/eric-lamarre?__hScId__=v70000018eb406faf4bad68e6e96638918&__hRlId__=fa97faecaacc4a5b0000021ef3a0bccf&__hDId__=fa97faec-aacc-4a5b-8274-3f984ece22cf&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-nsl-mip-mck&hlkid=a3ceaa5d8e3044cf8659ef4091b8f2d7&hctky=15162182&hdpid=fa97faec-aacc-4a5b-8274-3f984ece22cf" rel="noopener" style="color:rgb(34,81,255);font-weight:inherit;background:none;text-decoration:underline" target="_blank">Eric Lamarre</a></span>, <span style="text-decoration:underline;line-height:150%;color:rgb(34,81,255)"><a href="https://email.mckinsey.com/our-people/alex-singla?__hScId__=v70000018eb406faf4bad68e6e96638918&__hRlId__=fa97faecaacc4a5b0000021ef3a0bcd0&__hDId__=fa97faec-aacc-4a5b-8274-3f984ece22cf&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-nsl-mip-mck&hlkid=99aa6f27dc614b18adc3ec45a1ceed9c&hctky=15162182&hdpid=fa97faec-aacc-4a5b-8274-3f984ece22cf" rel="noopener" style="color:rgb(34,81,255);font-weight:inherit;background:none;text-decoration:underline" target="_blank">Alex Singla</a></span>, <span style="text-decoration:underline;line-height:150%;color:rgb(34,81,255)"><a href="https://email.mckinsey.com/our-people/alexander-sukharevsky?__hScId__=v70000018eb406faf4bad68e6e96638918&__hRlId__=fa97faecaacc4a5b0000021ef3a0bcd1&__hDId__=fa97faec-aacc-4a5b-8274-3f984ece22cf&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-nsl-mip-mck&hlkid=79c606961eda4fe8b1c907cbfd57cadb&hctky=15162182&hdpid=fa97faec-aacc-4a5b-8274-3f984ece22cf" rel="noopener" style="color:rgb(34,81,255);font-weight:inherit;background:none;text-decoration:underline" target="_blank">Alexander Sukharevsky</a></span>, and <span style="text-decoration:underline;line-height:150%;color:rgb(34,81,255)"><a href="https://email.mckinsey.com/our-people/rodney-zemmel?__hScId__=v70000018eb406faf4bad68e6e96638918&__hRlId__=fa97faecaacc4a5b0000021ef3a0bcd2&__hDId__=fa97faec-aacc-4a5b-8274-3f984ece22cf&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-nsl-mip-mck&hlkid=c3ae0d9c58a144969cb4b07242ddc6be&hctky=15162182&hdpid=fa97faec-aacc-4a5b-8274-3f984ece22cf" rel="noopener" style="color:rgb(34,81,255);font-weight:inherit;background:none;text-decoration:underline" target="_blank">Rodney Zemmel</a></span> outline why companies have to rewire how they work with gen AI to gain a real competitive advantage from the technology. Our second featured story explores why business leaders need to revise their technology playbooks and drive the integration of effective risk management from the start of their engagement with gen AI. Other highlights include the following topics:<br></span></p></td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="left" valign="top" style="padding:0px 20px 2px 20px" class="m_7429995274312446054pad20rl"> <table role="presentation" border="0" cellspacing="0" cellpadding="0" class="m_7429995274312446054wrap" width="100%"> <tbody><tr> <td width="2%" align="left" valign="top"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td style="padding:0px 10px 0px 0px"><p class="m_7429995274312446054mobile_p1"><span style="font-size:14px;color:#333333;line-height:150%">•</span></p></td> </tr> </tbody></table> </td> <td align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td style="padding:3px 1px 0px 1px" valign="top" align=""><p style="font-size:14px;line-height:150%;margin:0px;font-weight:normal;letter-spacing:0px;text-transform:none;color:#333333;font-family:Helvetica,Arial,sans-serif"><a style="color:#333333;text-decoration:none;font-weight:inherit" href="https://email.mckinsey.com/featured-insights/monthly-highlights?__hScId__=v70000018eb406faf4bad68e6e96638918&__hRlId__=fa97faecaacc4a5b0000021ef3a0bcd3&__hDId__=fa97faec-aacc-4a5b-8274-3f984ece22cf&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-nsl-mip-mck&hlkid=8763b1d5b7be4d70af89432bdf5ef80d&hctky=15162182&hdpid=fa97faec-aacc-4a5b-8274-3f984ece22cf" rel="noopener" target="_blank">productivity in economies around the world, why it has stalled, and what it would take to accelerate it</a></p></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </div> </td></tr><tr><td bgcolor="#FFFFFF"><div><table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF"> <tbody><tr> <td valign="top" align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td align="left" valign="top" style="padding:0px 20px 2px 20px" class="m_7429995274312446054pad20rl"> <table role="presentation" border="0" cellspacing="0" cellpadding="0" class="m_7429995274312446054wrap" width="100%"> <tbody><tr> <td width="2%" align="left" valign="top"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td style="padding:0px 10px 0px 0px"><p class="m_7429995274312446054mobile_p1"><span style="font-size:14px;color:#333333;line-height:150%">•</span></p></td> </tr> </tbody></table> </td> <td align="left"> <table role="presentation" width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td style="padding:3px 1px 0px 1px" 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<td align="left" valign="top" style="vertical-align:top;padding:4px 20px 0px 0px" class="m_7429995274312446054pad0r m_7429995274312446054pad20b"><a href="https://email.mckinsey.com/capabilities/risk-and-resilience/our-insights/implementing-generative-ai-with-speed-and-safety?stcr=00F47B81379B43CBB9DD2A0E92EEE875&__hScId__=v70000018eb406faf4bad68e6e96638918&__hRlId__=fa97faecaacc4a5b0000021ef3a0bcdf&__hDId__=fa97faec-aacc-4a5b-8274-3f984ece22cf&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-nsl-mip-mck&hlkid=e8279621c3ae484496bf3011cb0c8f4f&hctky=15162182&hdpid=fa97faec-aacc-4a5b-8274-3f984ece22cf" target="_blank"><img src="https://www.mckinsey.com/~/media/mckinsey/business%20functions/risk/our%20insights/implementing%20generative%20ai%20with%20speed%20and%20safety/qweb-implementing-generative-ai-with-speed-and-safety-1536x1536.jpg?mw=768&car=16:9" alt="High-tech bees buzz with purpose, meticulously arranging digital hexagonal cylinders into a precisely stacked formation." width="170" height="auto" style="display:block" border="0" class="m_7429995274312446054wrap"></a></td>
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<h4 style="font-size:14px;line-height:120%;margin:0px;font-weight:normal;color:#000000;font-family:Helvetica,Arial,sans-serif" class="m_7429995274312446054mobile_h4"><a style="color:rgb(0,0,0);font-weight:inherit;background-image:none;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;text-decoration:none" href="https://email.mckinsey.com/capabilities/risk-and-resilience/our-insights/implementing-generative-ai-with-speed-and-safety?stcr=00F47B81379B43CBB9DD2A0E92EEE875&__hScId__=v70000018eb406faf4bad68e6e96638918&__hRlId__=fa97faecaacc4a5b0000021ef3a0bce0&__hDId__=fa97faec-aacc-4a5b-8274-3f984ece22cf&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-nsl-mip-mck&hlkid=e6fd886a029a491ea6aee9d2102e45cc&hctky=15162182&hdpid=fa97faec-aacc-4a5b-8274-3f984ece22cf" rel="noopener" target="_blank"><span style="font-size:18px;line-height:120%"><strong>Implementing generative AI with speed and safety</strong></span></a></h4>
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<p style="font-size:14px;line-height:150%;margin:0px;font-weight:normal;letter-spacing:0px;text-transform:none;color:#333333;font-family:Helvetica,Arial,sans-serif" class="m_7429995274312446054mobile_p1"><a style="color:rgb(51,51,51);font-weight:inherit;background-image:none;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;text-decoration:none" href="https://email.mckinsey.com/capabilities/risk-and-resilience/our-insights/implementing-generative-ai-with-speed-and-safety?stcr=00F47B81379B43CBB9DD2A0E92EEE875&__hScId__=v70000018eb406faf4bad68e6e96638918&__hRlId__=fa97faecaacc4a5b0000021ef3a0bce1&__hDId__=fa97faec-aacc-4a5b-8274-3f984ece22cf&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-nsl-mip-mck&hlkid=df8cda08bfe548258d6141bf1e952fe5&hctky=15162182&hdpid=fa97faec-aacc-4a5b-8274-3f984ece22cf" rel="noopener" target="_blank"><span style="font-size:14px;line-height:150%">Generative AI poses both risks and opportunities. Here’s a road map to mitigate the former while moving to capture the latter from day one.</span></a></p>
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<p style="font-size:14px;line-height:150%;margin:0px;font-weight:normal;letter-spacing:0px;text-transform:none;color:#333333;font-family:Helvetica,Arial,sans-serif" class="m_7429995274312446054mobile_p1"><a style="color:rgb(51,51,51);font-weight:inherit;background-image:none;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;text-decoration:none" href="https://email.mckinsey.com/capabilities/risk-and-resilience/our-insights/implementing-generative-ai-with-speed-and-safety?stcr=00F47B81379B43CBB9DD2A0E92EEE875&__hScId__=v70000018eb406faf4bad68e6e96638918&__hRlId__=fa97faecaacc4a5b0000021ef3a0bce2&__hDId__=fa97faec-aacc-4a5b-8274-3f984ece22cf&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-nsl-mip-mck&hlkid=6bd6a0761830441e944605a5c8f02ff9&hctky=15162182&hdpid=fa97faec-aacc-4a5b-8274-3f984ece22cf" rel="noopener" target="_blank"><span style="font-size:14px;line-height:150%"><strong>Revise your playbook</strong></span> <img style="font-size:2px;color:#000000;line-height:0px;margin:0" src="http://images.harmony.epsilon.com/ContentHandler/images?id=cd761513-936e-4a05-8196-6fb668e6a87c" alt="" width="20" border="0"></a></p>
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