{news} Fw: [usgp-dx] Important web site information for state Green Parties & candidates

[Tim McKee]

----- Original Message -----

From: "Scott McLarty"
To: natlcomaffairs at green.gpus.org
Subject: [usgp-dx] Important web site information for state Green Parties
& candidates
Date: Sun, 4 May 2008 18:27:53 +0000



Attention state Green Party co-chairs, media directors/committees,
candidates & campaign managers, and web site managers....

(Please forward this message widely!)

Our priority in a major election year should be to promote Green
candidates and the Green Party itself as much as possible. Here
are some suggestions:


(1) Please post information about your candidates on your state
Green Party web sites!

• We recommend placing a list of candidates for public office on
your home page, or at least post a conspicuous link to a page
featuring your candidates. It should be as easy as possible for
reporters & others seeking campaign information to find it on your
site. If they have to spend time searching, you might lose them.

• You should have a link to the candidates' web sites next to their
names. Also, having photos of all or some of the candidates makes
them more 'real' to anyone visiting the web site, and also makes
the site warmer and more personal.


(2) Candidates' web sites should have the following, for the
benefit of reporters, editors, and anyone else visiting the site:

• A nice-looking jpg photo (preferably a professional head shot) of
the candidate, that can be easily downloaded for articles in the
media, news web sites, etc. It should be on the home page.

• Contact information for the campaign's media contact (or, if you
don't have a media director, the candidate or campaign manager)
featured conspicuously on the home page, or at least a conspicuous
link to this information on the home page. A conspicuous link at
the top of your home page with a button labeled PRESS or MEDIA will
get their attention.

• The home page should spell out clearly what public office the
candidate is running for and where. (We've seen candidates' web
sites with this essential information missing.)

• Go viral! If you can, post video clips of your candidates in
action on the site. If you're not able to post a video clip on
your own web site, post it at YouTube.com or a similar site
(Vimeo.com and ExposureRoom.com can provide higher quality
embedding), and encourage all your supporters and everyone you know
to view it. If you don't know how to post video clips, the Media
Committee can offer some assistance -- contact us.

• Some other suggestions: post your campaign news releases and have
them archived on a special page; post articles and/or links to
articles about the candidate and the campaign. Remember that it's
more effective to post three or four major positions taken by the
candidate on a home page than it is to post the candidate's entire
12-point or 20-point campaign platform (which can be placed on a
separate page, with a link on the home page) -- long lists of
issues & positions look like a laundry list and don't make much of
an impression. Don't mention the competition on your home page --
give exclusive attention to the Green candidate. The more pics of
the candidate (head shots, the candidate in action, candidate with
family, etc.), the better -- it helps the visitor get to know the
candidate.

• The more interesting and accurate, the more likely your content
will get forwarded and posted at gp.org. If you have questions
about having information about your campaign posted at gp.org, send
a note to David Doonan (dadoonan at mohilldesign.com). We want to
feature and promote winning Green campaigns!

• The GP's national Media Committee has a guide titled 'Media Tips
for Green Candidates', which we can send to you on request.

• Also recommended: Winning Campaigns Online: Strategies for
Candidates and Causes. Book by by Emilienne Ireland & Phil Tajitsu
Nash. Science Writers Pr; 2nd edition, 2001. Web site:
http://www.campaignadvantage.com


If you have any questions or need help, write back!

Scott McLarty
Media Committee





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Tim McKee, Manchester CT, Home-860-643-2282
Cell-860-778-1304
Tim McKee, is a National Commitee member of the Green Party of the United States and is a spokesperson for the Green Party of CT.
BLOG- http://thebiggreenpicture.blogspot.com 



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