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<p><i><font size="+1"><b>August 4, 2021</b></font></i></p>
[opinion from Gov of Oregon]<font size="+1"><b><br>
</b></font><font size="+1"><b>The West Is on Fire. It’s Past Time
to Act on Climate Change.</b></font><br>
By Kate Brown -- Aug. 3, 2021<br>
- - <br>
What we need now is bold action from Congress. The recently
announced infrastructure deal, which includes the largest ever
investment in electric vehicle infrastructure, is a great start, but
we must continue to do more. As the bills are finalized in the
legislative process, lawmakers must look for opportunities to reduce
emissions and modernize the electrical grid. We have an opportunity
right now to get millions of Americans back to work in clean energy
jobs, address the climate crisis and center equity in our
investments.<br>
<br>
Building back better means building a more just and equitable
country for all. In Oregon, we have taken decisive action on climate
while still growing our economy, with many green technology
companies choosing Oregon for their operations.<br>
<br>
States and cities are on the front lines of the climate crisis. But
this is a problem that knows no borders. Climate change is playing
out here now, with a fury, but it will be in your backyard next.
People are dying. Congress must act, now.<br>
<a class="moz-txt-link-freetext" href="https://www.nytimes.com/2021/08/03/opinion/wildfires-oregon-west-congress.html">https://www.nytimes.com/2021/08/03/opinion/wildfires-oregon-west-congress.html</a><br>
<p>- -<br>
</p>
[Fire report -- video]<br>
<b>Update and Forecast for Dixie Fire, McFarland Fire, Monument
Fire, and Other Western Wildfires</b><br>
Streamed live August 3, 2012<br>
Holt Hanley Weather<br>
Unfortunately, we have seen a large increase in our fire activity
over the last 24 hours. The Dixie Fire was looking good just a
couple of days ago, but due to some unfavorable weather conditions
we have returned to more extreme fire behavior. The warm/dry/windy
air lead to a number of spot fires, which were able to jump
containment lines, and have continued to spread ever since. Due to
this continued growth, there are a number of new evacuation warnings
in place.<br>
Using the satellite imagery, you can see the other large wildfires
going on in Northern California including the McFarland Fire, the
Monument Fire, the Haypress Fire, the Summer Fire, and a number of
other smaller blazes. These continue to spread rapidly given the
large amount of dry fuels and the steep terrain in the region.<br>
Throughout this video, we'll dive into all the important updates, as
well as the fire weather forecast to predict how all these wildfires
may change in the coming days.<br>
<br>
You can also check out my Twitter page where I post more concise
updates on the current wildfires: <a class="moz-txt-link-freetext" href="https://twitter.com/HoltHanleyWX">https://twitter.com/HoltHanleyWX</a><br>
<br>
Update and Forecast for Dixie Fire, McFarland Fire, Monument Fire,
and Other Western Wildfires - Chapters:<br>
0:00 = Introduction<br>
2:47 = Dixie Fire Update/Forecast<br>
26:13= McFarland/Monument and Other NorCal Fires Update/Forecast<br>
41:50 = Summary of Western Wildfires<br>
<br>
You can obtain the latest information by going to: <br>
<blockquote><a class="moz-txt-link-freetext" href="https://inciweb.nwcg.gov/incident/7746/">https://inciweb.nwcg.gov/incident/7746/</a><br>
<a class="moz-txt-link-freetext" href="https://www.weather.gov">https://www.weather.gov</a><br>
<a class="moz-txt-link-freetext" href="https://www.fire.ca.gov">https://www.fire.ca.gov</a><br>
<a class="moz-txt-link-freetext" href="https://inciweb.nwcg.gov">https://inciweb.nwcg.gov</a><br>
<a class="moz-txt-link-freetext" href="https://www.windy.com">https://www.windy.com</a><br>
<a class="moz-txt-link-freetext" href="https://gispub.epa.gov/airnow/">https://gispub.epa.gov/airnow/</a><br>
</blockquote>
<a class="moz-txt-link-freetext" href="https://www.youtube.com/watch?v=Ntq--c-c1Rw">https://www.youtube.com/watch?v=Ntq--c-c1Rw</a><br>
<p><br>
</p>
<p><br>
</p>
[Follow the money]<br>
<font size="+1"><b>Redfin to include ‘climate risk’ in all listings
as Americans consider climate change when buying</b></font><br>
By Laurel Deppen on August 3, 2021<br>
<a class="moz-txt-link-freetext" href="https://www.geekwire.com/2021/redfin-include-climate-risk-listings-americans-consider-climate-change-buying/amp/">https://www.geekwire.com/2021/redfin-include-climate-risk-listings-americans-consider-climate-change-buying/amp/</a><br>
<p><br>
</p>
<p><br>
</p>
[no so permanent-frost]<br>
<b><font size="+1">Scientists expected thawing wetlands in Siberia’s
permafrost. What they found is ‘much more dangerous.’</font></b><br>
A 2020 heat wave unleashed methane emissions from prehistoric
limestone in two regions stretching 375 miles, study says<br>
<a class="moz-txt-link-freetext" href="https://www.washingtonpost.com/climate-environment/2021/08/02/climate-change-heat-wave-unleashes-methane-from-prehistoric-siberian-rock/">https://www.washingtonpost.com/climate-environment/2021/08/02/climate-change-heat-wave-unleashes-methane-from-prehistoric-siberian-rock/</a><br>
- -<br>
[New source of methane revealed]<br>
<b>Climate crisis: Siberian heatwave led to new methane emissions,
study says</b><br>
Leak of potent greenhouse gas is currently small but further
research is urgently needed, say scientists...<br>
<br>
The Siberian heatwave of 2020 led to new methane emissions from the
permafrost, according to research. Emissions of the potent
greenhouse gas are currently small, the scientists said, but further
research is urgently needed.<br>
<br>
Analysis of satellite data indicated that fossil methane gas leaked
from rock formations known to be large hydrocarbon reservoirs after
the heatwave, which peaked at 6C above normal temperatures. Previous
observations of leaks have been from permafrost soil or under
shallow seas.<br>
<br>
Most scientists think the risk of a “methane bomb” – a rapid
eruption of huge volumes of methane causing cataclysmic global
heating – is minimal in the coming years. There is little evidence
of significantly rising methane emissions from the Arctic and no
sign of such a bomb in periods that were even hotter than today over
the last 130,000 years.<br>
<br>
However, if the climate crisis worsens and temperatures continue to
rise, large methane releases remain possibility in the long term and
must be better understood, the scientists said.<br>
Methane is 84 times more powerful in trapping heat than carbon
dioxide over a 20-year period and has caused about 30% of global
heating to date. Its concentration in the atmosphere is now at two
and a half times pre-industrial levels and continuing to rise, but
most of this has come from fossil fuel exploitation, cattle, rice
paddies and waste dumps...<br>
- -<br>
The areas where methane emissions rose coincided very closely with
the geological boundaries of limestone formations that are several
hundred kilometres long and already exploited by gas drilling at the
western end of the basin. Gas stored in fractures in the limestone
would be trapped by a solid layer of permafrost. “We think that with
this [heatwave], the surface became unstable, which released the
methane,” Froitzheim said.<br>
<br>
The study concluded with the suggestion that “permafrost thaw does
not only release microbial methane from formerly frozen soils, but
also, and potentially in much higher amounts, [fossil] methane from
reservoirs below. As a result, the permafrost–methane feedback may
be much more dangerous than suggested by studies accounting for
microbial methane alone.”
<p><a class="moz-txt-link-freetext" href="https://www.theguardian.com/environment/2021/aug/02/climate-crisis-siberian-heatwave-led-to-new-methane-emissions-study-says">https://www.theguardian.com/environment/2021/aug/02/climate-crisis-siberian-heatwave-led-to-new-methane-emissions-study-says</a><br>
</p>
<p>- -</p>
[PNAS article]<br>
<b>Methane release from carbonate rock formations in the Siberian
permafrost area during and after the 2020 heat wave</b><br>
PNAS August 10, 2021 <br>
Abstract<br>
<blockquote>Anthropogenic global warming may be accelerated by a
positive feedback from the mobilization of methane from thawing
Arctic permafrost. There are large uncertainties about the size of
carbon stocks and the magnitude of possible methane emissions.
Methane cannot only be produced from the microbial decay of
organic matter within the thawing permafrost soils (microbial
methane) but can also come from natural gas (thermogenic methane)
trapped under or within the permafrost layer and released when it
thaws. In the Taymyr Peninsula and surroundings in North Siberia,
the area of the worldwide largest positive surface temperature
anomaly for 2020, atmospheric methane concentrations have
increased considerably during and after the 2020 heat wave. Two
elongated areas of increased atmospheric methane concentration
that appeared during summer coincide with two stripes of Paleozoic
carbonates exposed at the southern and northern borders of the
Yenisey-Khatanga Basin, a hydrocarbon-bearing sedimentary basin
between the Siberian Craton to the south and the Taymyr Fold Belt
to the north. Over the carbonates, soils are thin to nonexistent
and wetlands are scarce. The maxima are thus unlikely to be caused
by microbial methane from soils or wetlands. We suggest that gas
hydrates in fractures and pockets of the carbonate rocks in the
permafrost zone became unstable due to warming from the surface.
This process may add unknown quantities of methane to the
atmosphere in the near future.<br>
</blockquote>
<a class="moz-txt-link-freetext" href="https://www.pnas.org/content/118/32/e2107632118">https://www.pnas.org/content/118/32/e2107632118</a><br>
<p>- -<br>
</p>
[New Models relate to methane]<br>
<b>UN Climate Panel Contends With Models Showing Implausibly Fast
Warming</b><br>
Next week, the United Nations Intergovernmental Panel on Climate
Change (IPCC) will unveil its latest scientific assessment, widely
considered the most authoritative review of climate research. But
ahead of its release, scientists have had to grapple with the fact
that several next-generation models used in the assessment project
that the Earth will warm far faster than previous estimates, Science
reported.<br>
<br>
“You end up with numbers for even the near-term that are insanely
scary — and wrong,” Gavin Schmidt, director of NASA’s Goddard
Institute for Space Studies, told Science...<br>
<a class="moz-txt-link-freetext" href="https://e360.yale.edu/digest/un-climate-panel-contends-with-models-showing-implausibly-fast-warming">https://e360.yale.edu/digest/un-climate-panel-contends-with-models-showing-implausibly-fast-warming</a><br>
<p>- -<br>
</p>
[Lessons not learned will be repeated]<br>
<b>Heat waves to drastically worsen in Northern Hemisphere, studies
warn</b><br>
Climate models project heat waves will regularly break records and
induce more heat stress before the end of the century<br>
By Kasha Patel - August 3, 2021<br>
<br>
In July 1936, the central United States roasted during one of the
most notable summers of the Dust Bowl-era. Parched lands, low
rainfall and a strong ridge of high pressure over the region led to
record-breaking temperatures in the Upper Mississippi River Valley —
a handful of which still stand today. La Crosse, Wis., experienced
temperatures at or above 90 degrees Fahrenheit for two consecutive
weeks. Nationally, about 5,000 deaths were linked to the heat wave.<br>
<br>
But if those same conditions happened now, the outcomes would be
worse.<br>
<br>
“If the same weather patterns of the 1930s-era heat waves occurred
today again, they would happen in a much, much warmer climate,” said
Erich Fischer, scientist at the Swiss Federal Institute of
Technology in Zurich. “The heat wave we would experience will be
way, way warmer than they were in the 1930s.”<br>
<br>
As global temperatures have increased, extreme heat events in the
Northern Hemisphere have occurred with greater frequency and
intensity. Deadly, record-crushing heat waves have scorched parts of
the United States, Europe and the Arctic in just the past two
decades. The World Health Organization reports that more than
160,000 heat-related deaths occurred from 1998 to 2017 globally.<br>
<br>
Recent studies show the magnitude of extreme heat events, and their
effect on people will escalate in coming decades if greenhouse gas
emissions from human activities are not slashed. Climate models show
record-breaking heat waves and heat stress will more than double in
the northern midlatitudes before the end of the century.<br>
<br>
<b>More severe record-shattering heat waves</b><br>
Extreme heat events have been occurring more in recent decades: the
2003 European heat wave, the Russian heat spell in 2010, Australia’s
“angriest summer” in 2018-2019, the Siberian heat anomaly in 2020
and the Pacific Northwest heat blitz in 2021.<br>
<br>
“These record-breaking behaviors haven’t received enough attention
[in adaptation and planning], and, in many places, we haven’t seen
anything close to the most intense heat waves possible,” said
Fischer. “We need to plan for events that shatter the records we
have seen over recent decades.”<br>
<br>
In a study published last week in Nature Climate Change, Fischer and
his colleagues ran nearly 100 computer simulations to determine the
frequency and intensity of record-breaking heat waves with future
projections of Earth’s climate. They defined the intensity of the
events by the margin by which they broke previous records.<br>
<br>
They found week-long record-breaking heat events were up to seven
times more likely to occur from 2021 to 2050. From 2051 to 2080,
these events were up to 21 more times likely to occur and could
happen every six to 37 years somewhere in the northern midlatitudes.
These events would break previous heat records by 6.4 to 7.6 degrees
Fahrenheit (3.6 to 4.2 Celsius).<br>
<br>
The recent Pacific Northwest heat wave exemplified the team’s
findings, even though they began working on this study more than two
years ago. The event broke previous temperature records by more than
9 degrees Fahrenheit (5 Celsius). Fischer states that “such an event
is completely outside the realm of all our expectations” if only
considering past observations and not future climate projections.<br>
<br>
<b>The Pacific Northwest heat wave was shocking but not a surprise</b><br>
The team found that the probability of these large-margin,
recording-breaking heat waves is directly related to the speed of
warming.<br>
<br>
“It suddenly matters that we currently warm at 0.2 degrees Celsius
[0.36 Fahrenheit] per decade,” said Fischer, stressing that faster
rates of warming make setting records more probable.<br>
<br>
Since 1880, Earth’s average global temperature has increased by
slightly more than 2 degrees Fahrenheit (1 degree Celsius).
Two-thirds of that warming has occurred since 1975, at around 0.35
degrees (0.2 Celsius) per decade.<br>
<br>
Pacific Northwest heat wave was ‘virtually impossible’ without
climate change, scientists find<br>
<br>
Slowing the pace of global warming would lessen the chance of
record-shattering events. Fischer said that if temperatures could be
stabilized, then heat events would not break records by such large
margins after a couple of decades.<br>
<br>
But that is not to say non-record-breaking heat events would be
harmless.<br>
<br>
“If a heat wave strikes again, even if it’s not record shattering,
people would still be very heavily impacted,” Fischer said. “For
some of these impacts, it’s often even worse if the same event
occurs over and over again, even if it doesn’t have a high
magnitude.”<br>
<br>
<b>More danger to our bodies</b><br>
Heat stress is one of the most serious effects of extreme heat
events on the human body. It occurs when temperatures and relative
humidity are high enough that the body can no longer get rid of the
extra heat and cool itself. Heat stress can lead to heat exhaustion,
heat cramps, heat strokes and death.<br>
<br>
How climate change is making parts of the world too hot and humid to
survive<br>
<br>
In a study published in the journal Earth’s Future in April, a team
of researchers investigated how heat stress would intensify along
with general increases in temperature, relative humidity and
population in the Lower 48 U.S. states over the next century.<br>
<br>
They found the potential impact of heat stress of short- to
medium-duration (one to seven days) is likely to double in the
United States by 2060 to 2099, if greenhouse gas emissions continue
to be high. The risk tripled, though, in places with heavier
populations, such as Central California, the Pacific Northwest and
the Great Lakes region.<br>
<br>
“Ironically, one of the regions for which we predict the greatest
increases is the Pacific Northwest (as much as a tripling in under a
high carbon emissions scenario), which was struck by the infamous
‘heat dome’ this summer,” wrote Michael Mann, an author of the study
and a climate scientist at Pennsylvania State University, in an
email.<br>
<br>
Potential heat stress risk for 2060-2099 accounting for climate and
population growth projections, if greenhouse gas emissions remain
high (the RCP8.5 scenario). Risk ratios (RR) is defined as the
potential impact of the future divided by the potential impact of
the present (1980-2019), where a value above 1 represents a future
increase. (Mukherjee et al. (2021) Earth’s Future
10.1029/2020EF001886)<br>
Unlike in many other heat stress analyses, the team included a proxy
for heat acclimatization, or the ability of our bodies to adapt to
changes in temperature.<br>
<br>
“If there is a gradual increase in the temperature, then our body
can adjust to that,” said Ashok Mishra, an author of the study and a
civil engineer at Clemson University. “If it’s less variable, our
body will observe that pattern. It’s that sudden increase in the
heat stress that will bring more problems.”<br>
<br>
Mishra explained that temperatures have not been rising in a linear
fashion since the 1960s, instead increasing with more variability.
The variability makes it more difficult for our bodies to adapt to
the sudden changes in temperature. The team accounted for the
fluctuating and rapid changes by including intraseasonal
variability, which previous studies have not done...<br>
- -<br>
“The extreme weather events this summer are a reminder that the
impacts of climate change could well be worse than the models
currently suggest,” wrote Mann. “These events could well exceed our
adaptive capacity, underscoring the urgency of actions to prevent a
worsening of the climate crisis, i.e. rapid decarbonization of our
economy.”<br>
<a class="moz-txt-link-freetext" href="https://www.washingtonpost.com/weather/2021/08/03/heat-wave-stress-climate-change/">https://www.washingtonpost.com/weather/2021/08/03/heat-wave-stress-climate-change/</a><br>
<p><br>
</p>
<p><br>
</p>
[Survey conclusions]<br>
<b>Yale report · Aug 3, 2021<br>
<font size="+1">Americans’ Actions to Limit and Prepare For Global
Warming</font></b><br>
Today we are pleased to release a new report on Americans’ Actions
to Limit and Prepare for Global Warming. Overall, we find that many
Americans have yet to take household or political actions to limit
global warming or prepare for climate impacts. A few highlights:<br>
<br>
<b>Household Actions to Limit Global Warming</b><br>
Some Americans have deliberately bought energy-efficient products,
including kitchen appliances (52%), home water heaters (39%), air
conditioners (38%), or a fuel-efficient car (37%). Fewer, however,
have purchased an energy-efficient home furnace (28%), services from
businesses that are explicitly eco-friendly (18%), or electricity
generated from renewable sources (12%).<br>
<br>
<b>Household Actions to Prepare for Global Warming</b><br>
Global warming is linked to increased likelihood and severity of
many natural disasters, including floods, fires, hurricanes, and
extreme weather. Most Americans (83%) have thought at least a little
about preparing for a natural disaster, but fewer have given this a
“great deal of thought” (12%). Likewise, relatively few have an
emergency supply kit in their home (40%) or a disaster emergency
plan that all members of their family know about (28%). In this
summer of record-setting extreme events, it remains critical to
encourage families to prepare to protect themselves and their loved
ones.<br>
<b><br>
</b><b>Political Actions to Limit Global Warming</b><br>
About half of Americans (52%) say they would sign a petition about
global warming. Three in ten or more say they would donate money
(33%) or volunteer time (31%) to an organization working on global
warming. One in four or more say they would write or phone
government officials (28%), or meet with an elected official or
their staff (25%), about global warming. Finally, about one in four
(26%) would support an organization engaging in non-violent civil
disobedience against corporate or government activities that make
global warming worse, and 14% would personally engage in such
non-violent civil disobedience.<br>
<br>
But relatively few Americans say they have actually engaged in
political action to reduce global warming in the last year,
including signing a petition (15%), donating money to an
organization working on the issue (13%), or volunteering for such an
organization (6%). This indicates that<br>
there is considerable potential to grow the climate movement.<br>
<br>
The report includes many more important results, including
Americans’ collective and political actions to limit and prepare for
global warming in their own communities.<br>
<a class="moz-txt-link-freetext" href="https://climatecommunication.yale.edu/publications/americans-actions-to-limit-and-prepare-for-global-warming/">https://climatecommunication.yale.edu/publications/americans-actions-to-limit-and-prepare-for-global-warming/</a><br>
- -<br>
<b>Executive Summary</b><br>
<a class="moz-txt-link-freetext" href="https://climatecommunication.yale.edu/publications/americans-actions-to-limit-and-prepare-for-global-warming/2/">https://climatecommunication.yale.edu/publications/americans-actions-to-limit-and-prepare-for-global-warming/2/</a><br>
<br>
<p><br>
</p>
<p><br>
</p>
<p>[Opinion manipulation battleground]</p>
<p><font size="+1"><b>Exxon Invaded My Roku</b></font><br>
By Molly Taft <br>
</p>
<p>A familiar—and unwelcome—logo popped up on the screen:
ExxonMobil. I brushed it off at first; Big Oil was not going to
get between me and my rewatch of Succession. But I kept seeing
Exxon’s ad floating across my TV in subsequent weeks. It turns out
streaming services are opening up a whole host of new advertising
opportunities for Big Oil.<br>
<br>
I first spotted the ad on Roku’s screensaver—a cityscape graphic
the service uses when the TV is on but at rest, complete with
“billboard” advertisements that float gently across the screen. It
appeared again a few days later in Roku’s main menu, in the
sidebar alongside where users can select channels. Selecting the
ad took me to a separate, Exxon-branded screen.<br>
<br>
<br>
The background was an improbably beautiful mountain scene, the
likes of which fossil fueled-fires are currently burning through.
It was titled “Fuel Your Next Adventure.” There, I was treated to
an ad for Exxon’s Synergy gas and offered a choice of three
different streaming channels to check out: Tastemade, a food and
travel channel; Magellan TV, which offers documentaries; and
Outside TV, the streaming arm of the outdoors-focused magazine
brand.<br>
<br>
Seeing the Exxon logo continually popping up on my TV screen was
jarring for me, an innocent climate reporter just trying to stream
90 Day Fiancé in my off time, so I reached out to Roku to figure
out what the heck it was that I’d just seen. A spokesperson told
me that the page was a “streaming guide”—a way a brand can work
with Roku to promote itself on the service by suggesting content
their target audience might like. The spokesperson sent me a post
on the company’s advertising blog that details some of the types
of advertising companies can buy on the platform.<br>
<br>
“If you want to recommend content to viewers, offer a guide of top
streaming channels that your audience will most likely want to
watch,” the blog post says about the “streaming guide” example. It
uses a screenshot of a collection of food and cooking channels put
together by egg producer Eggland’s Best for a “Home Cooking For
The Holidays” collection: the Food Network, Eater, and Food52.
(Mmm, eggs.)<br>
<br>
It’s a great idea for a brand to tap into Roku like this. The
platform is the U.S.’s most popular smart TV streaming service by
a big margin, dominating 38% of the market share at the end of
2020, besting options like Amazon Fire and Apple TV. Roku boasted
more than 51 million accounts at the start of this year (14
million of which, the company said, were added in 2020 alone).<br>
<br>
As Roku’s blog post explains, the enormous amount of content at
our fingertips means that viewers spend a lot of time on that home
screen just trying to figure out what to watch: The average user,
surveys have shown, takes seven minutes trying to decide what to
stream, and more than half of viewers turn on their TV without
knowing what they actually want to watch. (Guilty.) It’s pretty
clear that as users move away from live TV and onto different
streaming platforms, there are lots of opportunities for these
platforms to sell new kinds of space for companies to plop an ad
in front of viewers browsing for their next binge watch.<br>
<br>
The choice of channels reflected in the Exxon Roku ad—science
documentaries the outdoors—paint a specific picture of the
audience Exxon is trying to reach: people interested in travel,
culture, and science who care about the environment. It fits with
a pattern of other fossil fuel company advertising Earther has
tracked recently from Shell tapping Instagram travel and science
influencers to promote gas to reality host and
faux-man-of-the-people Mike Rowe’s new Discovery+ show being
propped up by the American Petroleum Institute. (Ads for Rowe’s
show have also popped up on my Roku, so maybe fossil fuel
companies think I’m in their audience zone. Which, lol.)<br>
<br>
It was jarring to see Exxon using Outside, a company focused on
the splendor of the outdoors, and Magellan TV, which has a huge
selection of documentaries on science and nature, to advertise
itself. Did these companies know about the Exxon deal—or even get
a cut of it? Emails to Roku as well as Outside TV and its owner,
Pocket Outdoor Media, went unanswered. But a representative from
Magellan TV’s PR group said in an email that “Roku controls all if
[sic] its own advertising initiatives which are strictly between
Roku and its advertisers” and any questions about the Roku guides
should be sent to the streaming company.<br>
<br>
“MagellanTV is not a party to these deals in any way,” they wrote.
“MagellanTV’s revenue is derived solely from customer
subscriptions to its documentary streaming platform.”<br>
<br>
The company confirmed in a subsequent email that they had no input
on or participation in the ad—which marks a pretty serious
departure from how advertising usually works. In the past, TV
channels like Outside or Magellan would work directly with a
company like Exxon on deals like this.<br>
<br>
The addition of a third-party platform that controls how viewers
reach both the advertiser and the brand in question significantly
changes this equation, though. Roku is the one connecting Exxon to
brands like Outside and Magellan, allowing the oil company to
create a connection between itself and outdoorsy viewers. This is
despite the fact that Exxon is one of the largest corporate
polluters in history that has also spent decades denying science
and stonewalling action to address carbon pollution.<br>
<br>
The role of advertising in promoting fossil fuel companies has
come under fire in recent months, with activists calling for
public health warnings to be attached to ads from Big Oil and
advertising companies distancing themselves from working with
fossil fuel companies. (After Earther reported on advertising
company Carmichael Lynch’s role in creating an ad campaign for
Conoco, for instance, the company changed its case study to remove
a line bragging about how much gas the campaign had sold.)<br>
<br>
In light of all this pressure, putting an ad on a Roku screen is a
pretty creative move. A Roku promo, in essence, helps Exxon clean
up its image by using brands that promote science and the
outdoors, while not allowing those brands themselves any input. It
illustrates the game of whack-a-mole we’re all playing as Big Oil
is racing to find ways to preserve its influence and buff its
grease-stained reputation. The industry will always dream up new
ways to advertise its product—and find ways to reach us at our
most vulnerable, like on our couches gearing up for a good
old-fashioned binge watch.<br>
</p>
<p><a class="moz-txt-link-freetext" href="https://gizmodo.com/exxon-invaded-my-roku-1847413047/amp">https://gizmodo.com/exxon-invaded-my-roku-1847413047/amp</a><br>
</p>
<p><br>
</p>
<p><br>
</p>
<p><br>
</p>
<p><br>
</p>
<p><br>
</p>
<p>[The news archive - looking back]</p>
<font size="+1"><b>On this day in the history of global warming
August 4, 2002</b></font><br>
<p>August 4, 2002: In a New York Times op-ed, Al Gore notes:<br>
<br>
"I believe Bill Clinton and I were right to maintain, during our
1992 campaign, that we should fight for 'the forgotten middle
class' against the 'forces of greed.' Standing up for 'the people,
not the powerful' was the right choice in 2000. And, in fact, it
is the Democratic Party's meaning and mission. The suggestion from
some in our party that we should no longer speak that truth,
especially at a time like this, strikes me as bad politics and,
worse, wrong in principle.<br>
<br>
"This struggle between the people and the powerful was at the
heart of every major domestic issue of the 2000 campaign and is
still the central dynamic of politics in 2002. The choice, not
just in rhetoric but in reality, was and still is between a
genuine prescription drug benefit for all seniors under Medicare
-- or a token plan designed to trick the voters and satisfy
pharmaceutical companies. The White House and its allies in
Congress have just defeated legislation that would have fulfilled
the promises both parties made in 2000.<br>
<br>
"The choice was and still is between a real patients' bill of
rights -- or doing the bidding of the insurance companies and
health maintenance organizations. Here again: promise made,
promise broken. The choice was and still is an environmental
policy based on conservation, new technologies, alternative fuels
and the protection of natural wonders like the Alaskan wilderness
-- or walking away from the grave challenge of global warming,
doing away with Superfund cleanups and giving in on issue after
issue to those who profit from pollution."<br>
<br>
<a class="moz-txt-link-freetext" href="http://www.nytimes.com/2002/08/04/opinion/broken-promises-and-political-deception.html?pagewanted=all&src=pm">http://www.nytimes.com/2002/08/04/opinion/broken-promises-and-political-deception.html?pagewanted=all&src=pm</a><br>
</p>
<p><br>
</p>
<p><br>
</p>
<p><br>
</p>
<p>/-----------------------------------------------------------------------------------/</p>
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