[412-code-talk] Meta AI

[Mark Rauterkus]

Someone’s trying to slide into your DMs, but it’s not a rando you barely
remember chatting up last night—it’s Meta AI. Facebook, Instagram,
WhatsApp, and Messenger users are noticing
<https://links.morningbrew.com/c/jPZ?mblid=dfea223a377a&mbcid=35136687.1032633&mid=85a9c17ed9cb3859bbb2cd299f504758&mbuuid=mx3yTZnkR34ufMhgK3hsX9kX>that
those apps’ search bars now double as AI chatbot prompt windows.

Meta AI, the eager-to-chat AI assistant, also appears among DMs and under
Facebook posts, and can be accessed via a separate site. Powered by the
Meta Llama 3 large language model that launched last week, the assistant
can pull info from the web, create a trip itinerary, or draft corny
captions for your stories. Meta is pushing to stay ahead in the AI race and
give users another reason to hang around on its platforms.

*But…*some people are about as pleased to see AI in their search bar as
they are by a pic of their thriving ex in their feed. Social media is
flooded
<https://links.morningbrew.com/c/jQ0?mblid=3ddd7cb0e29b&mbcid=35136687.1032633&mid=85a9c17ed9cb3859bbb2cd299f504758&mbuuid=mx3yTZnkR34ufMhgK3hsX9kX>with
posts from Meta users who don’t want to be prompted to interact with AI
while searching up reels or other human-generated content.

*Can it be turned off? *Meta says you can’t disable AI in search, but you
can hide the AI button in WhatsApp by going to Settings → Chats → Show Meta
AI button, per WaPo.*—SK*
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